I'm not talking about Hitchcock the film auteur or television fantabulist. I'm talking about Hitchcock the literacy promoter.
Before I ever saw my first Hitchcock film (which, incidentally blew me away---scared the crap out of me in broad daylight), before I had any idea who Hitchcock was, I was reading books with his brand. I've since read several and have just begun another. In general (maybe always), Hitch's involvement in these book projects was minimal to the point of nonexistent. But hey---his name and face and imprimatur sold books and got people to read.
So here's my question: What celebrity could recreate this in 2014?
Honestly, I don't know. Steven King comes to mind, but choosing an author seems a bit cheaty. Who from another field could sell books? I don't think Spielberg could do it. Wes Anderson maybe but not to mass audiences. I wonder of Abrams or Whedon . . . Nah.
Obama, after he leaves office, could sell some copies of interesting collections no one would read.
Really. I can't think of anyone who, by virtue of saying This Is Good could sell a jillion cheap volumes.